INSTRUCTOR 2 ICON

Learn to Connect, Present & Sell as a Personal Trainer with TV’s Ben Shephard

So you’re a great trainer — but how are your soft skills?
In today’s fitness world, what you say and how you say it can be just as important as how well you coach. Whether you're trying to attract new clients, engage a class, or build a personal brand that stands out in a crowded industry, your ability to connect is key.

Now’s your chance to master them.
Instructor 2 Icon with TV’s Ben Shephard is a brand new, game-changing course teaching you how to connect with clients instantly, present with confidence, and promote your services without feeling pushy.

Develop the skills that drive client connection and career growth.
Over 25 years in television, Ben Shephard has mastered the art of building rapport, earning trust, and presenting authentically — skills he now shares with the fitness world, helping trainers like you communicate with impact and grow your business.

Build the Soft Skills Every Successful PT Needs

Join Instructor 2 Icon today for £995. Learn how to connect with clients, present with confidence and promote your services — the skills that will grow your fitness business.

What You’ll Learn

  • How to build instant rapport with anyone, in any situation

  • Why mastering presenting skills can transform your sessions and your business

  • The step-by-step process to creating a compelling, authentic personal brand

  • How to sell your services with confidence and ease — no pushy tactics needed

  • And plenty more – including a few behind-the-scenes celeb stories from Ben himself!

PREVIEW THE COURSE

Watch short clips from each session and see how Instructor 2 Icon will help you connect with clients, present with confidence and promote your PT services.

Taken from session one: The Role of the Presenter in a fitness environment

Taken from Session two: Bringing your A Game

Taken from session three: Building Rapport

Taken from session four: Dealing with the Unexpected

Taken from session five: Creating an Authentic Personal Brand

Taken from session six: Knowing your value, selling yourself and your services

Course Breakdown

Explore what you’ll learn in each of the six sessions and see how Instructor 2 Icon will help you connect with clients, present confidently and grow your fitness business.

    • The importance of good presenting skills for the fitness professional

    • Making effective connections with clients and potential clients 

    • The key characteristics of a good presenter in a fitness environment

    • It’s not about you, it’s about them; the client is your focus and everyone’s needs are different

    • Be the best version of you; your energy is contagious

    • You’re in it together; get off your podium and be part of the group

    • Gaining trust - through active listening, empathy and creating a supportive environment

    • Finding common ground – establishing shared interests and experiences

    • Personalising the approach - recognising different people require different approaches

    • The importance of scenario planning

    • The impact of humanising the moment

    • How to take control and keep things on your terms

    • What is your core identity? Identifying your personality, values and style

    • Discover your value proposition (the reason why someone would choose to train with you)

    • How do you communicate authentically and consistently? In real life and online

    • From selling to solving problems: a new way to see sales

    • Understanding your value and communicating that with confidence

    • Closing the sale without the pressure 

Ready to transform your PT career?

Master the soft skills that set great trainers apart — from confident presenting to building real client rapport. Enrol today and take your coaching to the next level.